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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Interpret creative briefs
   • Analyse creative briefs in terms of key communication objectives for the built environment project
   • Evaluate the broader context for the design work
   • Develop shared understandings of design requirements with relevant people
   • Negotiate and confirm practical considerations, including schedule and budgetary requirements
2. Evaluate the context for design work in the built environment
   • Consider current trends and thinking about design for the built environment
   • Assess the ways that people engage with different types of signage
   • Evaluate the current aesthetic and functionality qualities of locations for design work
   • Obtain and analyse relevant technical data for the design
   • Evaluate key sustainability issues for incorporation into design
   • Assess and respond to regulatory requirements for design in the built environment
3. Generate and assess ideas
   • Identify and source references to assist development of design in the built environment
   • Explore ideas for designs that enhance the overall visual quality of the environment
   • Evaluate opportunities offered by current signage technologies
   • Link signage with the broader organisational identity
   • Collaborate with others to make the best use of their contributions to ideas
   • Reflect on ideas for technical, creative and budgetary implications
   • Refine and select approaches that best balance the overall needs of the brief
4. Develop designs for the built environment
   • Develop designs from initial concepts ensuring that all production and design factors are taken into account
   • Realise designs using aesthetic and technical expertise to develop workable solutions
   • Use testing, creative collaboration and refinement throughout the design process
   • Consult other experts on relevant technical, legal and business requirements
5. Finalise designs for the built environment
   • Negotiate modifications and amend designs
   • Develop accurate and comprehensive documentation to support the production process
   • Present final designs and documentation to relevant personnel for confirmation
6. Evaluate design work and process
   • Evaluate completed designs in terms of success in meeting objectives
   • Assess the work against other creative, technical and business considerations
   • Analyse and evaluate feedback from client and others
   • Reflect on own role in design process and note areas for future improvement
   • Develop strategies for further development of own skills

Performance Evidence

Evidence of the ability to:

interpret objectives and requirements of built environment project briefs

conceive and realise graphic design solutions that fulfil creative, technical and budgetary requirements for a range of built environment projects

communicate and collaborate effectively with others in:

concept development

design production and refinement

presentation and review

addressing technical, creative or organisational issues

review final work for success in meeting creative, technical and client objectives

identify strategies to further develop own skills.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

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Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

summarise current trends and ideas in design for the built environment

identify key people involved in built environment projects, and outline their typical roles, responsibilities and interrelationships, in relation to the graphic designer

discuss different types of signage and built environment projects and the particular considerations that apply

outline ways in which consumers respond to signage

explain production factors for different types of signage and how they impact on the design process

identify sources of ideas for built environment designs

describe ways visual impact is achieved in design for the built environment

explain how critical and creative thinking techniques can be used as part of the design process

explain legislative and regulatory issues that affect design in the built environment, including particular council requirements and duty of care

clarify intellectual property issues and legislation in relation to designs for the built environment

explain sustainability issues related to materials and cost for signage and how they impact on graphic design.

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